Welcome, Everyone! I hope you are doing well on this fine day. Today I will talk about SEO nofollow links. While roaming across the internet I’m sure you came across the term of nofollow links here and there.
So, are nofollow links good for SEO? moreover, what kind of impact and meaning they have? I’m going to answer those question in a minute. Let’s begin!
What are nofollow links
In order to understand the meaning of nofollwo links, first of all we need to know what the nofollow directive is. Let me show you how a nofollwo directive looks like in person:
If i inspect in with the chrome developer tools, the inspector (F12), This is what i will see:
In short, the nofollwo directive tells the search engine crawl bot that the following link is insignificant and should not impact or affect the article. In simple terms, think of this directive as telling the search engine to not give SEO juice” or resources to that link.
The general idea behind this directive was to combat spam indexing of pages. Meaning, combat the shady link building SEO techniques of spamming unrelated backlinks. All in all, pretty decent intent. If you want to read what Google has to say about nofollow links you can visit their official article right here: Use rel=”nofollow” for specific links.
After we talked the logic behinde it, lets go ahead and talk about the main event.
Are those links good for SEO?
Well, if youre asking yourself: why do i need this for? i have a short awenser for you. LEts take the following instance as an example.
When you run a website and write content, you often link articles to external resources off-site. An article without external resources is not a good one. However, do you remember what I talked in the section above? this directive controls the flow of SEO juice. Its counterpart is the dofollow directive. A separate article will be published on dofollow links. In short, you will want to prevent the flow of SEO juice to external resources. Logically you would like all SEO juice to be directed to your site and not the external resources. Hence, we use nofollow links.
To sum up
Well, I hope my 5-minute explanation helped you to better grasp the subject of no follow links and why we need to make smart use of them.
If you want to read about meta tags, take a look at these articles i wrote: